Co-Founder and Creative Director of The Dubs & Dash Group, Bill has spent the last 28 years in the advertising arena, working as Designer, Art Director, Associate Creative Director, and Creative Director with some of the largest advertising agencies in Canada.

In addition to being able to develop award-winning and profitable creative campaigns, Bill specializes in solving business and marketing problems through creative communication. That same creative communication also displays itself in two aspects considered antithetical to many Creative Directors — team building and motivational skills.

Having taught and coached children in sports and the arts, as well as mentored young designers over the years, Bill's creative ability in many fields enables him to see aspects that have often gone unnoticed, giving each of Avadon's clients a unique and powerful advantage over their competitors.